Amazon is big. It accounts for 43% of all online sales and has a market cap of close to 1 trillion USD$. What are the reasons behind the size of Amazon and where it is heading ? This is what we will attempt to tell you in this article. This article however is not about how Amazon values the consumer and tries with all it's resources to give you more for less. This article will be about the real mechanics that lead to Amazon being so big and invincible. Here are the key designs that made Amazon the most valuable company in the World. 1) The Marketplace In order to able to capture such a significant market share in the online retailing business, Amazon needed to expand fast. The faster it expanded in the markets for different products and the more "territory" it gained, the less would be available to it's competitors, and the key thing that allowed Amazon to expand at the needed pace was the Marketplace . The Marketplace is where, on Amazon, sellers and
Let's start with some facts : 1) Machiavelli worked as a diplomat in the service of the Florentine government, thus he saw the laws of power first-hand. 2) Machiavelli wrote the book to the Medici , hoping it would bring back his reputation and that the Medici would forgive him for his betrayal. 3) Machiavelli's advices were primarily aimed at helping Princes get what they want at all cost , thus it is usually seen as immoral. Machiavelli's "The Prince" is usually seen as very immoral , however we have to look at it from an objective angle and make our own judgements about it. Of course the lessons from the book cannot be used in every life situation, like with your family. However it can open up our eyes on many different aspects of the ruthless worlds of business and politics . (And it will definitely help you understand your boss better) The lessons taught in the book are not really straight forward as they are described focus